Skittles Launches New Ad
Feb 18, 2009
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Skittles launches new ad
Mars Company the producers of Skittles and M&M’s candies launched a new ad campaign recently featuring a man being fitted for a suit by a tailor in front of three conjoined mirrors. Each mirror shows a reflection of three men of different nationalities who copy the actions of the customer.
One of the men in the mirror takes out a packet of Skittles. The protagonist realizes that he isn’t eating Skittles at which point the tailor launches into a heated argument with the reflection in the mirror.
The man in the mirror ends the argument by kicking and smashing his section of the mirror. The tailor turns to the protagonist and laughs. The tag line reads, “Reflect the
rainbow. Taste the rainbow”.
Skittles have been associated with the rainbow and has used the “Taste the rainbow” slogan for many years because of the five vibrant colors the candy comes in: red (Strawberry), yellow (Lemon), purple (Grape), green (Lime) and orange (Orange).
These round, bit size candies are covered with a hand candy shell with a letter “s” printed on each one.
Skittles candy packaged for bulk vending comes in your choice of 54 oz. bags or 40 lb. cases and candymachines.com offers generous discounts for multiple case purchases.