Bright labels attract attention

For years I’ve heard the old adage, “A picture is worth a thousand words,” but I never would have thought that could pertain to selling candy and gum out of a vending machine.

Apparently it’s a proven fact that inserting a full color graphic display card inside the globe of your vending machine attracts attention to the candy and gumballs in the machine. In addition it gives the customer, with quarters in their hand, information about the ingredients in the product they are buying.

I learned that candymachines.com supplies these full color vendor display cards FREE with every purchase. Most all of the cards are made by the candy/gum manufacturer and are designed with a fun and professional look. They are available in the 4 ¾ x 5 ¾” size to fit in most all machine globes, and some are available in a 1 1/2-2 x 3” size for smaller vending machine canisters.

The ones I like best are the new 3 dimensional images made by Hershey Candy. The first time I walked by a machine with a 3D display card it immediately caught my eye and drew me over for a closer look, and of course, a purchase of a handful of Good & Plenty candy.

Whether you call them display cards, stickers or labels, try them because they work!