Brand Keys is a leading research consulting firm specializing in changing markets. After a recent survey of men’s ever-changing eating habits, they found a trend toward eating more chocolate. They note a number of reasons including stress reduction, mood lifting and quick energy boost. What the typical man might not know is that chocolate contains antioxidants and boosts fell-good chemicals in the brain. Reese’s peanut butter cups, Snickers and Kit Kat bars make-up the top three selections men are reaching for these days.

So, stock-up on M&M’s plain and peanut, Tootsie Roll Midgees and Reese’s Pieces to satisfy their hunger.

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