M&M's Mars Bulk Plain Milk Chocolate - 38 oz. Bag
When America entered the 1950s, M&M'S Plain Chocolate Candies were quickly becoming a household word, particularly with the growth of television. In 1954, M&M'S Peanut Chocolate Candies were introduced to the Brand's portfolio, and sales of both varieties continued to grow. That same year, the universally loved M&M'S Brand Characters and the famous slogan, "The milk chocolate melts in your mouth not in your hand", debuted in the initial TV advertising.

In 1960, M&M'S Peanut Chocolate Candies added three new colors red, green and yellow to the original brown color. In 1972, the M&M'S Brand Characters first appeared on packaging, and became increasingly known through print and TV advertising, reinforcing Brand awareness. In 1976, orange was added to the M&M'S Peanut Chocolate Candies color mix.

Also in 1976, due to public controversy surrounding a particular red food coloring, red M&M'S Chocolate Candies were removed from the traditional color mix. The red food coloring in question was not actually used in M&M'S Chocolate Candies. However, to avoid consumer confusion, the red candies were pulled from the color mix.